Leveraging Social Media to Increase Website Traffic in 2021

A great domain name for your business website matters. However, it does not guarantee you will have high website traffic. Nor does a sleek, user-friendly website promise more web traffic.

Big or small your business is, it is everyone’s dream to have high website traffic. And it is pretty much understandable. Increased website traffic is an indicator that your business is attracting your target audience.

As you may have learned from various blogs, articles, forums, and how-tos, there are several ways for your business to drive more web traffic. But today, let’s take a look at how social media could help you increase those numbers.

Why Social Media

There are over 2.7 billion social media users all over the world, making it a perfect medium for businesses to reach a vast number of audiences. When utilized correctly, social media can be an effective yet affordable channel to increase business website traffic.

Easy it may sound, but leveraging your social media to drive traffic to your site is not an easy task. A lot of businesses have already tried and failed using social media content. But let us not lose hope. With the right tactics, you can get the result you have always wanted.

How to Leverage Social Media to Boost Website Traffic

#1 Add Your Website URL on Social Media Bio

As mentioned, billions of people all over the world use social media not just to interact with others but also to learn about brands and products they like. Users typically visit your profile on every social media platform to gain more information about your business.

Given this, make sure your website URL is displayed in every social media profile you have. This simple step could significantly increase the number of visits to your site.

#2 Input Company Info on Your Bio

Apart from posting your website URL on every social media profile, input your company information in a few words. The About section on your profile will immediately inform people what services or products your business offer. Forgoing this tip could lead to the loss of potential customers.

Typical users will ignore a profile if they have no idea what it is about. People prefer to do business with companies that appear to have credibility, and having no description of your business gives off a sign that your business is sketchy.

#3 Optimize Your Social Media Profiles

Before landing your website, potential customers will most likely learn about your business on your social media profile. Just like your website, your social profiles need to be fully optimized to generate more website traffic. This can be done through good SEO practice and graphic design.

Consider investing in the services of an SEO company that can help you create compelling content with relevant keywords. Linking all your profiles across the different social media platforms also helps in optimization.

#4 Bank on Meme Marketing

Since the early 2000s, memes have continued to dominate the internet. They quickly go viral on social media, and they have a high shareability rate. Aside from being funny, memes are relatable. Considering this, using memes to potentially generate website traffic is possible.

According to The NYU Dispatch, while traditional marketing graphics only generate a 5 percent engagement, memes can gain over 60 percent organic social media engagement.

#5 More Visual Content

Wordy content can be unappealing to users. Nowadays, it is an accepted fact by digital marketers that videos are no longer just an option but a necessity. Video contents attract more audiences, particularly those belonging to the younger demographic.

Other than videos, high-quality photos also catch the attention of users. Regularly posting appealing pictures on your Instagram could potentially increase the number of site visits.

#6 Engage Followers Directly

It can be easy to overlook the power of social media, especially if you are already a big company. However, do not make the same mistake.

What makes social media noteworthy from other digital technology is that it allows businesses to directly engage and connect with their audience. With a good customer engagement strategy, your brand will surely gain more audience.

Giving real-time feedback to any customer queries and concerns is definitely a plus. When you respond quickly, your audience is more likely to visit your website more often.

#7 Connect with Influencers

No man is an island, as the saying goes. In creating your marketing plan, do not forget to tap the power of influencers. Influencers already have an audience base, and they can help promote your business, getting more people to visit your website.

Now that you have learned the proven strategies to increase website traffic by leveraging social media, go ahead and execute them today. With determination and patience in trial and error, you will eventually find the perfect solution for your business.

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