Going Social? 5 Trends in 2020 to Up Your Brand’s Social Media Game

It’s a given that social media has become an essential part of our lives. The first thing most people do after waking up is to check their social media feeds.

Given the importance of social media in the lives of consumers, it has become a vital part of digital marketing for oral surgeons, entrepreneurs, educators, and other businesses. But, with high competition, it can be challenging for your business to stand out unless you have a solid social media strategy.

Staying updated on the latest social media trends helps enhance your strategy and stand out from the competition. Here are five social media trends you need to know for 2020:

The death of Instagram likes

Instagram has started testing the idea of making the like counts private for specific users. If the overall response to the experiment is positive, Instagram may apply this idea across all users around the world.

This move means that brands won’t be able to measure the direct impact of their campaigns. They might consider investing in paid ads to track the return on investment. Brands will also shift their focus from likes as an indication of successful engagement to the quality of content.

The rise of TikTok

Though Facebook, Instagram, and Twitter remain popular, several niche social media platforms have emerged and risen to fame in 2019. One of these platforms is TikTok, which has become the most downloaded app in 2019.

TikTok became famous as a video-driven platform where users can post engaging and entertaining content that doesn’t focus on a hard sell. It’s still at an early stage, but trying to find out how you can incorporate it into your social media strategy could give your brand an upper hand.

Shopping on social media platforms

The days of heading to a website to buy a product are slowly disappearing. Platforms like Facebook, Instagram, and Pinterest now allow brands to display “shoppable” products on their pages without linking the user to a different website.

This feature allows customers to access brands and products easily – click on the product, fill in your information, and choose a payment method without leaving the social media platform. The challenge for brands is to create a high level of interest and creating a seamless shopping experience.

Domination of video content

Though text remains an essential part of content marketing, videos are quickly dominating social media. A study by Cisco forecasted that 80% of all online content will be video content by 2021.

Whether it’s short-form videos on TikTok and Instagram Stories or long-form content on YouTube, videos are relevant to social media strategies. Start by incorporating videos on platforms that are usually dominated by text or image content.

Integrating artificial intelligence

Several brands have already incorporated chatbots and marketing automation into their strategies. Customers can access a brand’s social media page and have their inquiries or concerns processed through automated questions.

Social media is a competitive and dynamic space, and these trends can help you make the most out of your social media strategy. However, not all trends will fit your business goals. Review your current social media channels, metrics, tools, and systems before exploring which trends will match your strategies.

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