According to statistics, 69% of the Australian population use social media. Most of them visit social networking sites, especially Facebook, Instagram and Twitter. In the past, users only visit these social media sites to communicate with friends or socialise with people in different parts of the world.
Nowadays, people also use these platforms to follow brands. They also use these to check out existing promos from their favourite brands. This is probably why a lot of business owners are taking steps to build a robust social media marketing strategy for their clients.
How Social Media Transformed Marketing
Social media in the modern world evolves as one of the essential tools that business owners can use to promote their products. Through Facebook, Instagram or Twitter, brands can engage with customers. Through these social networking sites, brands can also improve brand visibility, which helps increase their chances of attracting more customers.
It is not surprising that businesses in all sizes are trying their best to use this as an opportunity to make their business stand out. Social media has brought new opportunities for online marketing strategies. Some companies are even hiring an advertising agency here in Melbourne to ensure that they execute the right strategy for their brand.
Although there is no fixed formula in using social media for marketing, business owners should still come up with a solid plan on how to tap potential customers on this platform.
Although there is a concept of “Think before you click or post” on social media, there is still a rise of angry customer rants online. Because of the convenience of typing their emotions out from the comfort of their home and having friends as an audience, people tend to become more confident in posting rants online.
This is also true when it comes to people who had a bad experience from a brand. Although this might sound negative at first, business owners can also use the convenience of social media posts and comments to respond to negative feedback from their customers.
They can also have the chance to find existing and repetitive issues on their business by observing what people are saying about their service. After collecting feedback, brands can work their way to improve their products and services in the future.
Facebook, Twitter and Instagram are some of the social media sites that provide various advertising options for brands. You can personally build campaigns to address your current business issues. For instance, you can increase customer engagement by posting video ads or photos that can get the attention of your target audience.
You can also promote new blog posts or upcoming products by updating your social media posts. Unlike before, you can now create advertisements without spending too much on brand exposure. Social media remains and will continue to be a powerful tool for brands.
It will help entrepreneurs to improve various aspects of their business. Keep in mind that social media marketing is all about connecting to people and building a better relationship. Make sure that you prioritise your audience whenever you are planning for a new social media campaign.
It is expected that more social media strategies will rise in the market. Business owners should always remain prepared to ensure that they can keep up with the ever-changing trend for business marketing. Do not hesitate to reach out to a credible team to assist you in building a social media strategy suited for your business and your target audience.