Living in this digital age has shown brands the value of having a clear digital marketing strategy. Even commercial advertisers know the power of eye appeal and giving products much needed exposure using various digital platforms, such as Instagram, WordPress, YouTube, and Facebook, among others is a vital part of making a successful business.
After all, some might say the sight is the most seductive sense and that it can overpower other senses to persuade any reasonable person against all logic. You can use this to your advantage by creating your digital marketing strategy on your own or by partnering with a reliable digital agency in Tampa.
No matter what your choice is, here are eight marketing strategies that can help you market your products and services online.
1. Marketing Research
This involves the process of generating, refining, and evaluating actions for marketing as well as monitoring the performance of a product or service in the market. Basically, the whole point of doing marketing research is to identify and evaluate how changing elements of the marketing mix affect consumer behavior.
You can use a WordPress website for generating traffic. According to their website, over 409 million people view more than 20 billion pages each month. WordPress is used by popular sites such as TED, CNN, and Spotify.
3. Email Marketing
Marketing via email involves sending a commercial message to a specific group of people. Any email sent to a potential consumer can be considered as email marketing.
It is a form of marketing that involves writing stories that aim to increase awareness about a brand, product, or service. Often with message that includes a call to action.
5. Search Engine Optimization (SEO)
This type of marketing aims to increase the number of visitors to a website by putting it at the top of the search engine results pages (SERPs). If you own a website, consider hiring an experienced SEO company to help you design a comprehensive campaign strategy. They know how to boost your ranking factors in SERPs to increase your online visibility.
6. YouTube Marketing
YouTube is the Internet’s second-largest search engine and because of that, it can help improve your SEO and brand awareness. You can make video content about your products or services to target their users.
7. Social Media Marketing
It is a way to reach your potential consumers by directly communicating with them through social platforms like Instagram, Facebook, Twitter, and Pinterest. It’s important to make posts appropriate for each platform. For example, Instagram and Pinterest use more images than text, while Twitter and Facebook are more ideal for posts that include more text, but keep it clear and attention-grabbing.
8. App Marketing
App marketing is the process of creating marketing campaigns with the purpose of engaging app users throughout the time they are using your apps, such as downloading, regular users, and brand advocates.
There are more marketing strategies you can use such as Facebook Ads and Google Ads and Analytics. You can also draw attention to your product or brand in other ways than online marketing. For now, you can focus on these 8 key strategies.
Digital marketing is the platform you can use to convert leads to sales and retain your loyal customers. The most important one is to convince consumers who are no longer active buyers to give your product or service another chance and win them back.